
Hyde Hotel
Business Bay, Dubai, UAE
Client representation and executive client-side project management
Owner representation · Development advisory · Project management
Independent owner representation, development advisory and project management for hospitality, residences and complex assets.
Project 1 of 14: Hyde Hotel, Business Bay
01Who we represent
NEXTSTEP represents owners and investors through the decisions that shape a development and the work required to deliver it. We bring together development advisory, design management, commercial oversight and project management, with the direct involvement of our Managing Principal. Each engagement is structured around the asset, the owner's priorities and the expertise the project needs.
We work for private and institutional owners, developers, family offices, funds and hospitality asset owners — and for owners of difficult, delayed or underperforming assets that need a steady hand.
About NEXTSTEPNEXTSTEP was established in 2018; the 35+ years reflect the career of our Managing Principal.
02Selected experience

Business Bay, Dubai, UAE
Client representation and executive client-side project management

The Palm Jumeirah, Dubai, UAE
Client representation, design management and executive client-side project management

Churriana, Málaga, Spain
Strategic and development advisory, positioning and investor engagement

Filaidhoo Island, Raa Atoll, Maldives
Independent PMC and owner's representative — renovation and repositioning advisory

Jumeirah Village Circle, Dubai, UAE
Project development from pre-feasibility and design management
Managing Principal's experience — BAMX Group

Jumeirah Village Circle, Dubai, UAE
Client representation through handover and defects period
Managing Principal's experience — Empire Group

Abu Dhabi, UAE
Managing Principal's career experience

Palm Jumeirah, Dubai, UAE
Owner representation, design management and project management

Dubai Marina, Dubai, UAE
Client representation, development advisory and design management
Managing Principal's career experience
03What we do
A single, senior point of accountability on the owner's side.
A tested proposition before capital is committed.
Issues resolved on paper, not on site.
A clear view of progress, risk and quality at every stage.
Commercial decisions made on an informed record of the facts.
Guest proposition, operating model and building aligned from the start.


04Hospitality, wellness & longevity
A hotel or resort is a business before it is a building. We help owners align the guest proposition, the operator's requirements, the development decisions and the capital programme, so that what is built can be run well and repays the investment.
05How we work
We start with what the owner needs the asset to achieve — commercially, operationally and personally.
Owner's brief · priorities · constraints
We examine the options, risks and capital implications before commitments are made.
Options appraisal · feasibility review · roadmap
We assemble the right consultants and specialists and set up the governance that keeps decisions moving.
Appointments · decision register · reporting
We oversee procurement, construction and handover, through to opening or occupation.
Programme · cost control · handover plan
06Managing Principal
Eng. Sam AlyasinFounder and Managing Principal
Eng. Sam Alyasin is the founder and Managing Principal of NEXTSTEP Project Management. A graduate of the Illinois Institute of Technology in Chicago, with advanced degrees in structural engineering, project management and design, he brings more than 35 years of experience in senior development and project-engineering roles across hospitality, residential and industrial assets. His career includes more than 25 years with Altajir Group and development leadership responsibilities with Empire Group and, later, BAMX. He established NEXTSTEP in Dubai in 2018. His work combines owner representation, design and project management, commercial oversight and development advisory.
Enquiries
Tell us about the asset, where it stands and what you need to decide next. We'll respond personally.